Saturday, October 1, 2005

The Crunchwrap Supreme's main advertising angle seems to be its portability. This is probably its best feature, unless you are a Taco Bell development executive and can sell it to the board based on not needing any new ingredients - it requires only teaching the employees the basic concept of origami.

The Crunchwrap Supreme (as always, Supreme in Taco Bell language means "sour cream") is basically a tostada with a tortilla wrapped around it. The ads present it as hermetically sealed, but mine was flawed, making it something less than conveniently portable.

Other than portability, wrapping a tortilla heavily around it serves one purpose, and that is illustrate the concept that if the first bite of any given Taco Bell burrito - a dry mouthful of warm crumpled tortilla - is so great, why not make a food item containing sixteen of them?

Rating: D

Topics: fast food, taco bell

Reviewed by Matthew Abrams | Permalink | Digg this Review | Bookmark on del.icio.us